Why Rent A Billboard?
People in Atlanta spend nearly 60 hours a year sitting in traffic. This means that whether you’re a driver or a passenger, you’re a captive audience. There are only a few things to look at while waiting for the car in front of you to begin moving again, and billboards are at the top of that list. No matter where you’re stuck in traffic, billboards get noticed. That means your business gets noticed.
One Arbitron study found that 71% of consumers look at billboard signs “often”. Roughly 56% of the respondents say that they went on to tell a family member or friend about an interesting billboard they saw. Most of the respondents claimed that they learned about a product or service from a billboard ad.
Here are some other reasons to consider billboard advertising:
- Increase brand awareness
- Get your business seen at the right time
- Digital billboards make your business seem everywhere
- Billboard ads become embedded due to repetition (we tend to take the same routes)
- Get your business seen by thousands daily
Billboards Affect Buying Decisions
While it’s undeniable that billboards are hard to miss, one study found that nearly 72% of billboard viewers shop on their way home (even though they should keep their eyes on the road!). Depending upon the industry, an impressive 68% of consumers make purchasing decisions on their drive to and from work. This means that billboards can actually influence buyer decisions and even lead to impulse buys.
Would you like a 30% conversion rate for your business? Who wouldn’t? One study showed that 32% of billboard viewers bought a product, ate at a restaurant or patronized a business that they saw on a billboard during the week. Those numbers are impressive- especially when you consider that most mailer campaigns are lucky to net a 1% return. Given that, it’s fairly easy to see that billboards can definitely help your business.
Where Do You Want Your Business Seen?
You can complain about Atlanta traffic all you want, but the truth is that our traffic provides opportunities for your business to get seen all along interstate 285, 85, 316, 400, 20 and more. At Billboard Connection, we’ll help you develop an effective marketing plan that will bring a solid return on your investment. Let our staff put your business name in lights! Call today!
At Billboard Connection, we provide billboards and digital billboards on roadways throughout Metro Atlanta. All of the cities and highways in Georgia have very high traffic and great potential in increase your brand awareness.