Attract the eyes of everyone on the street Make a daily impression on your target audience Effectively target African Americans and Asians riders

Frequency of ridership = high exposure to your ads A large rolling ad every Rush Hour Advertise while they ride

Trains and subways, like Atlanta's Marta Rail Stations offer "face-to-face" exposure to consumers in a variety of ways. Advertisements can be placed in-car, on-platform, in waiting areas, and in high traffic corridors providing daily reach to riders. Frequency of riding ensures a connection is made to this captive audience on the day the message is relevant. Especially when you consider how many people ride the rails to work, shop and entertainment venues.